Tata Ace 20 Lakh Milestone

Tata Ace Story

Tata ACE STORY

Our flagship mini-truck series - Tata Ace - has crossed the milestone of 20 lakh vehicle sales on the roads. An all-time favourite popularly known as the 'Chhota Haathi', the Ace series has revolutionized the cargo transport sector in India; by enabling new businesses, generating employment and stimulating entrepreneurship. People around the country love it for it's durable and efficient functioning - be it in the hills, crowded cities, or chaotic small town roads.

And that's why, we have seen a new Ace being sold every 3 minutes, for the last 12 years!

Tata Ace Launch

2005

  • Tata Ace, India's first mini-truck, launched
Tata Ace BBC Top Gear Award

2006

  • Launch of Tata Ace HT
  • Tata Ace wins 'BBC-Top Gear' Design of the Year 2006 Award
Tata Ace 1 Lakh Milestone

2007

  • Tata Ace crosses
    1 lakh sales mark
  • Launch of Tata Magic,
    for passenger transportation

2008

  • Dedicated Plant set up at Pantnagar
  • Launch of Tata Ace CNG
Tata Ace CNG Mini trucks

2009

  • Tata Super Ace and Tata Ace EX introduced
5 Lakh Sales in 5 Years

2010

  • Tata Ace-India's first
    1-lakh-per -year CV brand
  • Total sales crosses 5 lakh mark
Tata Ace Zip Mini trucks

2011

  • Launch of Tata Magic IRIS and Tata Ace Zip
Tata Ace 1 Lakh Milestone

2012

  • Total Ace Family celebrates 1 million units sold
Tata Super Ace Mint Mini trucks

2014

  • Launch of new Super Ace Mint

2015

  • Launch of Ace Mega small Pickup
Tata Ace Mega Pickup Trucks
Tata Ace 2 Lakh Milestone

2016

  • Launch of
    Ace Zip CNG
Tata New ace XL Mini Trucks

2017

  • Introduction of XL range
  • Tata Ace Family crosses 2 million mark
  • A Tata Ace gets sold every 3 minutes
Tata Ace XL Mini Trucks