Two vehicles became four. I now have 7 vehicles in total, including three TATA 207s. With more number of vehicles my profits went up. I was able to build my own house too. Before I bought a TATA Ace I had nothing in my life. After I started buying one Ace after the other, I made three remarkable achievements - built a house, educated my children, and instead of one I now own six vehicles.- N Satya Narayan Chennai, Tamil Nadu
Within 4 days of driving my first TATA Ace, I realized it was good. The maintenance was very less and the load carrying capacity was nice, which helped me improve my business. I started a stand at Sidharth Nagar in 2006-07 and soon became the president. I bought TATA Aces for atleast 40 people, including people who were worked there, drivers, and friends too. I owe my present situation, my house, and my children's education, to TATA Ace.- Sangam Tulsi Laxman Rao Vijayawada, Andhra Pradesh
I owned a shoe shop that barely helped make ends meet. Someone from TATA Motors who once visited us helped me buy an Ace on instalments. One of my sons started driving the vehicle. Soon, I bought another Ace for my youngest son. I've been able to buy 4 plots, a 6 room house, and educate my children, all with the help of Chhota Haathi. Our lives have changed since we bought a TATA Ace.- Osman Shaikh Latur, Maharashtra
'My destiny changed when I got a Tata ACE. I started doing really well and became a respected man in society. I could afford to send all my children to an English medium school. Today I own 12 Aces and recommend Ace as the best way to change your prospects.'- Mazhar Alam Khan Mumbai
"During the 2001 earthquake, my business suffered a major hit. It was my decision to invest in Tata Ace that helped me get my life back on the road."- Jayanti bhai Patel Gujarat
TATA ACE changed my life. Not only am I very happy, even the drivers are very happy with TATA ACE- Ramdas More Pune
Being India's only fully range manufacturer of automobiles Tata Motors worked towards a small 4-wheeled mini truck to improve transportation solutions. The project aimed at offering superior safety, versatile performance in varied conditions, ease-of-maintenance, style, comfort and cost-effectiveness, in a way not experienced by the small cargo vehicles owner.
Reached30,000+sales in first year